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Brand Marketing vs. Performance Marketing: What's the Difference?

Brand Marketing vs. Performance Marketing: What's the Difference?

The global digital ad spend is forecast to reach $781 billion by 2022, up from $723 billion in 2021, a $58.0 billion increase. As this industry continues to grow, performance and brand marketing are more intertwined. As a result, brands should...

Government reappoints four independent directors on central board of RBI

Government reappoints four independent directors on central board of RBI

The government has reappointed four independent directors, including RSS ideologue S Gurumurthy and cooperative movement veteran Satish K Marathe, on the board of RBI for another four years. Besides, the Centre also re-nominated Revathy Iyer and...

Why Is DEI Training Important

Why Is DEI Training Important

Technology dramatically changed the workforce from where it was merely two decades ago, no one had a smartphone, but everyone would have been lost without their fax machines.  The culture is now beginning to take those gradual shifts...

India's annual green finance is just one-fourth of its requirements: Report

India's annual green finance is just one-fourth of its requirements: Report

India's 'first-ever effort' to track green investment flows has been released by an analysis and advisory organisation Climate Policy Initiative which has claimed that 'the tracked green finance in 2019-2020 was Rs 309,000 crore...

India's trade gap with UAE widens as oil imports rise

India's trade gap with UAE widens as oil imports rise

India’s trade gap with the United Arab Emirates ballooned fourfold in the May-June period, the first two months since the India-UAE free trade agreement came into effect, driven by a jump in oil and gold imports. The country’s trade...

Fincare Small Finance Bank refiles IPO draft papers

Fincare Small Finance Bank refiles IPO draft papers

Fincare Small Finance Bank has refiled its IPO draft papers with the capital markets regulator Securities and Exchange Board of India. The IPO consists of a fresh issue of shares worth Rs 625 crore and an offer for sale of up to 17 million...

HDFC Bank raises up to $300 million in NRE deposits

HDFC Bank raises up to $300 million in NRE deposits

HDFC Bank, India's most valuable lender, is said to have raised up to $300 million in NRE deposits, offering up to 50 basis points more than the prevailing rates, people familiar with the matter said. These deposits were garnered over two days...

Moody's upgrades Yes Bank's rating to Ba3 from B2, changes outlook to stable

Moody's upgrades Yes Bank's rating to Ba3 from B2, changes outlook to stable

Moody's Investors Services has upgraded Yes Bank's long-term foreign currency issuer rating and long-term foreign and local currency bank deposit ratings to Ba3 from B2, a release said. The bank's Baseline Credit Assessment (BCA)...

Reliance Industries ranked 104 in Fortune's Global 500 list

Reliance Industries ranked 104 in Fortune's Global 500 list

Reliance Industries maintained its highest ranking among Indian private sector companies in the latest Global 500 list published by Fortune for 2022. Reliance Industries improved its rank by 51 places to 104 from its previous year's rank of...

IRDAI wants insurers to pass on cost reduction to policyholders

IRDAI wants insurers to pass on cost reduction to policyholders

Proposing a 30 per cent cap on the expenses of management for Indian general insurance companies, sector regulator IRDAI also wants them to have a policy detailing cost control measures which can be transferred to policyholders by way of reduced...

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